Clorox Stock has been in my portfolio since 2009. CLOROX STOCK symbol is CLX and it trades on the New York Stock Exchange. Clorox Stock is an old stock. It has traded on the Stock Exchange for decades. This years marks the 100 Anniversary of Clorox. Since 2000 Clorox Stock dividend has increased 200 percent. There have been two stocks splits in the late 1990’s. A 2:1 stock split in 1997 and another 2:1 split in 1999.

Clorox is a profitable company in the Household Products Industry Sector. Earnings per share is up just 2.72% over last year at $4.15. Cash flow is up just 1.8% over last year at $5.48 per share. The PE is 18.6 times while the industry average is 22.5 times. Analysts in general are negative on Clorox Stock earnings growth going forward. Meanwhile dividend growth and share value growth has grown tremendous over the years. Today Clorox Stock pays the highest dividend among the Household Products Industry yet Clorox Stock has not been able to grow revenues as fast as other companies and it is continuing to lose market share.

Clorox Stock 2013

Clorox Stock has a history of share and dividend growth

Clorox Stock (CLX Stock) Investment Strategy

I have earned double-digit annual returns from put selling and the few Clorox Stock trades I have done using primarily the Bollinger Bands Strategy Trade. To learn more about that strategy consider these links: Understand The Bollinger Bands Strategy Trade – Strategy Paper details out the strategy View All Bollinger Bands Strategy Trades The investment strategy for Clorox Stock is once again Put Selling at what I believe is fair value and if assigned shares, collect the dividend while selling covered calls to be exercised out of the stock. I am not interested in holding Clorox Stock for more than a few months at best so I will probably sell in the money covered calls if assigned shares of Clorox Stock.

Clorox Stock (CLX Stock) Trades For 2013 – Year 5

CLOROX STOCK TRADE STATS:
Capital Currently In Use:
$45,010.00
Income Earned in 2013: $14541.00
Total Income Earned Since Trade Started In 2009: $45954.00
Total Of My Own Capital Required If All Naked Puts Are Assigned: $.00
Number Of Shares If All Naked Puts Were Assigned: 500
Share Price Valuation (Total Capital Required/Number of shares): $0.00

REVIEW PRIOR YEARS:
Review Clorox Stock Trades For 2012
Review Clorox Stock Trades For 2011
Review Clorox Stock Trades For 2010
Review Clorox Stock Trades for 2009
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Date Stock At
Time Of
Trade
Action Taken (All Figures Are US Dollars)
ACTIVE TRADES ARE HIGHLIGHTED
Commission is $1.00 per option contracts + $5.00 per trade
Comm. Shares
Held
Capital
In Use
Gain/Loss Total
Income
Sep 17 2012
69.75 Sold 3 Clorox Stock Naked Puts 19JAN13 $65 for .93
Comments: To Understand this trade read this Clorox Stock Article (status: expired)
10.75 19510.75 268.75
Dec 31 2012
72.40 Sold 5 Clorox Stock 16FEB13 $70.00 Puts for $1.00 (status: closed Jan 15 for .05)
10.00 35010.00 490.00 31413.00
The above are the remaining two trades from 2012. You can review Clorox Stock 2012 Trades through this link. Total capital earned in 2012 = $10668.75 / $54520.75 capital in use = 19.5% return

All Clorox Stock Trades Below Are in 2013
Jan 7 74.25 Sell To Open (STO) Put Selling 10 CLOROX Stock Naked Puts 16FEB13 $75.00 for $1.60 (status: BTC Feb 1 for .20 cents) 15.00 75015.00 1585.00 32998.00
Jan 7 74.25 Sell To Open (STO) Put Selling 5 Clorox Stock Naked Puts 18JAN14 $70 Strike for $3.60 (status: closed for 10 cents- Oct 23 13)  (return on the leap trade was .57% per month)
Comments: Leap Put Trade
10.00   35010.00 1790.00 34788.00
Jan 15 76.70 Buy To Close (BTC) 5 Clorox Stock 16FEB13 $70 puts for .05 10.00 (35.00) 34753.00
Jan 18 76.84 Jan Options Expiry: $65 naked puts expired
Jan 18
76.10 Sell To Open (STO ) Put Selling 5 Clorox Stock naked Puts 16FEB13 $77.50 for $1.85 (status: expired)
10.00 38760.00 915.00 35668.00
Jan 31 78.40 Sell To Open (STO) Put Selling 3 Clorox Stock naked puts 16FEB13 $80.00 for $2.65 (status: expired) 8.00 24008.00 787.00 36455.00
Feb 1 79.30 Buy To Close (BTC) 10 Clorox Stock naked puts 16FEB13 $75 for .20 15.00 (215.00) 36240.00
Feb 2 New article discussing trading ranges on Clorox Stock and what to watch for. Select this link to read this CLX Stock article.
Feb 2 Another new article looking at selling in the money put options against CLX Stock. Select this link to read this article.
Feb 15 81.75 Feb Options Expiry: $77.50 and $80 naked puts expired
Feb 15 81.70 Sell To Open (STO) Put Selling 10 Clorox Stock Naked Puts 20APR13 $80 Strike for $1.05
Comments; To Understand the change in strategy from selling in the money puts to selling out of the money puts read this article.  (BTC Mar 25 for .05 cents)
15.00 80015.00 1035.00 37275.00
Feb 22 82.39 Sell To Open (STO) Put Selling 5 Clorox Stock Naked Puts 20APR13 $82.50 Strike for $1.20 (status: expired)
10.00 41260.00 590.00 37865.00
Mar 8 83.80 Sell To Open (STO) Put Selling 3 Clorox Stock Naked Puts 19OCT13 $75 Strike for $1.15 (status: expired)
8.00   22508.00 337.00 38202.00
Mar 18 83.55 Sell to Open (STO) Put Selling 5 Clorox Stock Naked Puts 19MAY13 $82.50 Strike for $1.55 (status: expired) 10.00 41260.00 765.00 38967.00
Mar 25 86.00 Buy To Close (BTC) 10 Naked Puts 20APR13 $80 Put Strike for .05 15.00 (65.00) 38902.00
Apr 8 86.35 Sell To Open (STO) Put Selling 5 Naked Puts 18MAY13 $85.00 put strike for $1.40 (status: expired) 10.00 42510.00 690.00 39592.00
Apr 19 89.53 April Options Expiry: $82.50 naked puts expired
Apr 24 87.86  (STO) Put Selling 8 Naked Puts 18MAY13 $82.50 put strike for $0.50 (status: expired) 13.00 66013.00 387.00 39979.00
May 1 84.70 Bought 500 shares of Clorox Stock at $84.70
Comments: This is a trade for a bounce back in the stock. I may close one set of $82.50 naked puts in lieu of owning the stock for a day or two. (status: Sold May 1 for $84.70)
5.00 (42355.00)
May 3 86.44 Sold 500 shares of Clorox Stock at $86.44 5.00 43215.00 860.00 40839.00
May 17 87.37 May Options Expiry: $82.50, $85 naked puts expired
Comments: Read this article which discusses my outlook for the stock
       
Jun 3 82.25 Sell To Open (STO) Put Selling 5 Clorox Stock naked puts 20JUL13 $80 put strike for $1.55 (status: expired) 10.00 40010.00 765 41604.00
Jun 5 83.25 Bought 500 shares of Clorox Stock at $83.25 (sold for $85.25 Jun 14) 5.00 500 (41635.00)
Jun 14 85.25 Sold 500 shares of Clorox Stock at $85.25
Comment: With the stock back to above the Middle Bollinger Band I doubt it has enough strength to push to the Upper Bollinger Band. I am closing here.
5.00 0 42620.00 985.00 42589.00
Jun 20 81.22 Sell to Open (STO) Put Selling 5 Clorox Stock naked puts 17AUG13 $80.00 for $1.90 (status: expired) 10.00 40010.00 940.00 43529.00
Jul 19 87.45 July Options Expiry: $80 naked puts expired
Aug 16 84.09 Aug Options Expiry: $80 naked puts expired
Sep 18 82.90 Sell To Open 5 naked puts 19OCT13 $80 put strike for $.50 (status: expired)
Comments: read this article which discusses this trade
10.00   40010.00 240.00 43769.00
Sep 27 81.90 Sell to open 5 naked puts 19OCT13 $80 put strike for $.73 (status: expired)
Comments: read this article which discusses this trade
10.00   40010.00 355.00 44124.00
Sep 30 81.30 Bought 500 shares of Clorox Stock for $81.30
Comments: Please read this article which discusses using history to understand and trade in a stock.
5.00 500 (40655.00)
Oct 8 80.20 Sell to Open 5 naked puts 16NOV13 $80 put strike for $1.55 (status: expired)
10.00   40010.00 765.00 44889.00
Oct 9 82.69 Sold 500 shares of Clorox Stock for $82.69
Comments: Please read this article which discusses this trade.
5.00 0 41340.00 685.00 45574.00
Oct 18 85.75 Oct Options Expiry: $80 and $75 naked puts expired
Oct 23 87.45 Buy To Close (BTC) 5 Naked Puts 18Jan2014 $70 put strike for .10 cents 10.00 (60.00) 45514.00
Nov 16 93.60 Nov Options Expiry: $80 naked puts expired
Dec 3 92.30 Sell to open 5 naked puts 18JAN14 $90 put strike for .90 cents
Comments: This article explains the outlook for Clorox stock and how I managed a 30% return in 2013
10.00 45010.00 440.00 45954.00

Clorox Stock Internal Links

Review Clorox Stock Trades For 2012

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Review All Clorox Stock In-depth Strategies (Members Only)

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